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Mind Your Manners
Business Etiquette in China
Most of us have heard the old
saying, "When in Rome, do as the Romans do." Thus, if
you are planning to do business in China, it would be to
your benefit to learn the proper protocol of the
country. The following are a few pointers and tips that
you might incorporate into your business strategy.
Language
- The official language in China is Mandarin (putonghua),
although Cantonese is the language commonly spoken
in the southern Chinese province of Guangdong,
adjacent to Hong Kong.
- English is not widely spoken in China, however
most companies dealing with foreigners employ at
least one [English-speaking] staff member.
- If you intend to distribute written information
about your company while in China, it is a good idea
to provide your Chinese counterparts with written
translations of the material. It is not necessary to
reprint all documents using Chinese text, but you
need to provide word-processed translations of the
most important material. Often senior
decision-makers in a Chinese organization are unable
to read English and the effort put into obtaining
translations will be interpreted as an indication of
your commitment to doing business with their
company.
Introductions
Business cards are essential when conducting
business in China. When distributing or receiving
business cards, use both hands as a mark of respect.
When receiving business cards, always pause and
read each card individually. Never place the card
immediately into your pocket or wallet. Cards
printed in both English and Chinese are preferred.
Face
It is essential to understand the concept of
"face" when conducting business in China. Chinese
people regard the respect of their peers and
colleagues as a matter of utmost importance.
Conversely, to be humiliated or embarrassed in
public is regarded with great shame.
This respect or status is regarded as "face". It
is very easy for a Chinese person to "gain" or
"lose" face and foreigners conducting business in
China must remain aware of the public image of the
people they deal with.
In many respects, face is merely a matter of
common courtesy. It is possible to give a person
face by presenting prestigious gifts such as
expensive, famous-brand liquor or cigarettes, by
publicly praising good performance and by giving
credit where credit is due.
Difficult situations must be handled delicately
and without anger. To shout at a Chinese person in
public, to reprimand them in front of their peers or
to raise one's voice when exasperated will cause
both parties to lose face and disrupt the
negotiating process.
Confrontations that place a Chinese person on
the spot should be avoided and resolved quietly.
When necessary, always refuse requests or
invitations indirectly to avoid embarrassment.
Guanxi
The concept of "guanxi" lies at the heart of the
Chinese business relationship. In Chinese, the word
means "relationship" and can be summed up by the
English terms "it's not what you know, it's who you
know," or "you scratch my back, I'll scratch yours."
Essentially, to have "guanxi" means to have a
network of useful contacts. It also means a
relationship where the parties are bound by personal
obligation to assist each other. Having "guanxi," or
a contact in an organization, business, or
government department can open doors to foreigners
conducting business in China.
Business Attire
Chinese people are not as formal about business
attire as in Japan or Korea. However, it is usually
advisable to wear a suit because the wearer gains
face if well-presented.
Food and Entertainment
Dining out is a popular method of establishing
guanxi. Chinese business negotiations are often
conducted over a long multi-course banquet. Large
quantities of alcohol are usually consumed at these
business functions and drinking is regarded as a
useful social lubricant.
Karaoke is a popular form of recreation for
Chinese people and foreign business guests are
encouraged to participate.
Money
China's official unit of currency is the yuan,
or Renminbi. The yuan is divided into jiao and fen.
Ten fen make one jiao and ten jiao make up one yuan.
Foreign currency and travelers' cheques can be
changed at the main branches of the Bank of China,
the tourist hotels, Friendship Stores and some
department stores. Exchange receipts must be kept if
your remaining RMB is to be changed back at the end
of your trip. Travelers' [checks] are useful because
the exchange rate is more favorable than that for
cash. Thomas Cook, American Express and Bank of
America are [the] most commonly accepted [travelers’
checks].
Credit cards are gaining ground in China, with
Visa, MasterCard, American Express (branches in
Beijing, Shanghai, Guangzhou and Xiamen), and Diners
Club the most common. Cards can be used in most mid-
to top-range hotels, and Friendship and department
stores, but cannot be used to finance your transport
costs. Cash advances can be made at head branches of
the Bank of China (4% commission).
Tipping is not customary in China, but
bargaining is definitely [ok]. You can bargain in
shops, street stalls, and hotels[,] but not in large
stores.
Post and Telecommunications
Try to send and receive mail from major cities
where postal services have recently been upgraded
and are now quite efficient.
Most large hotels have an international
telephone service from which calls can be placed
overseas. In some hotels, local calls can be made
for free from your hotel room. In large cities such
as Beijing and Shanghai, modern international phone
facilities are attached to selected post offices.
Titles
Most Chinese names are three syllables long and
Chinese surnames come before given names. Hence, a
Chinese man named Jiang Li-hua should be referred to
as Mr. Jiang. A few Chinese people use an English
first name when conducting business with foreigners.
Transport
In Beijing, the international airport is located
approximately [15.5 miles] from the city [center]. A
cheap [US$1] airport shuttle bus travels the route
and leaves from the front of the building. Tickets
are sold from a desk inside the terminal, not on the
bus itself.
Several airlines such as China Eastern, China
Southern, China Northern, and Great Wall Yunnan
Airlines operate domestically. There is no such
thing as a discount, no matter where you buy your
ticket, and you also will be hit with an agent's
commission. There is an airport tax payable on all
domestic flights. Over the past decade, the safety
standards of Chinese airlines have greatly improved.
Taxis from the airport should cost around
[US$15] to Tiananmen Square, but make sure you
finalize the price before setting off or ensure the
meter is turned on. In Shanghai, the airport is
located [5 miles] from the city center. A taxi fare
from the airport to the Bund should cost around
[US$10]. The airport in Guangzhou is located
[6.2-7.4 miles] from the city center and it costs
around [US$ 12] to make the journey by taxi. Taxis
don't cruise the streets except in the largest of
cities, and while most cabs have meters, they
usually get switched on by accident. Motorcycle
taxis, motor-tricycles and/or pedicabs hunt in packs
around most major train and bus stations.
Long distance buses can be used to get around on
the ground, although modern highways are generally
poor or nonexistent. A better option is the train,
which reaches into every province (apart from Tibet)
along a [32,240-mile] network.
Gifts
Never present knives or scissors as a gift as
these symbolize conflict. Letter-openers, however,
seem to be an exception to the rule.
Naturally, objects which carry a death
association are inappropriate gifts. These objects
include clocks and cut flowers, white objects such
as bed linen and table cloths, and objects which
come in a set of four. The number four carries a
strong association with death, so it is important
not to give a set of four.
It is not uncommon for Chinese people to invite
business acquaintances to the weddings of family or
friends. In these situations, it is unnecessary for
you to buy a gift but simply present the host's
family with a red envelope of money upon arrival.
Such red envelopes can be purchased at most
convenience stores. The amount of money you give
should depend on how well you know the person.
Usually a gift of $US30 is sufficient for a new
acquaintance. Simply place the money in the envelope
and write your name on it. If you are uncertain how
much you should give, make some discreet inquiries
at your hotel. When you arrive at the wedding, there
should be a table near the entrance where you hand
over your red envelope. Don't be surprised if the
envelope is opened in your presence and the money is
counted and recorded beside your name on a chart
hanging on the wall. Remember to ensure that you
don't give a sum of money that is a denomination of
four, e.g. [US$40] or 400 [yuan].
When wrapping gifts for Chinese people, never
use white paper, as this signifies death and is
regarded as inauspicious. The blue-yellow color
combination also carries a death association and
should be avoided. Purple is generally associated
with barbarians, so naturally, this color should be
avoided. Red or gold wrapping paper [are] probably
the best color[s] to use for Chinese people.
General
Never write notes using red ink, as this can
convey the idea that the writer will die soon.
When setting down chopsticks between courses,
never place them in the rice-bowl vertically or at
an angle, as this resembles sticks of incense burned
at a funeral and is considered highly inauspicious.
Always lay chopsticks horizontally across the rim of
the bowl.
Chinese people are superstitious about the
number four, which signifies death and should be
avoided at all costs. Conversely the number eight is
regarded as auspicious.
Avoid discussions which may cause embarrassment,
such as the discussion of death, divorce or
politics.
Be prepared to answer or at least politely fend
off personal questions relating to your age, marital
status, income and family background.
Business Hours and Holidays
Government offices usually open Monday to Friday
between 8-9 a.m., close for two hours around midday
and then re-open until 5 or 6 p.m. Most offices also
open on Saturday mornings and remain open until
noon. Private companies usually keep longer hours,
although a five-day week is now officially
encouraged.
Avoid conducting business during Chinese New
Year, which usually falls in late January or early
February and lasts for a week or more. Most
businesses close at this time and it is very
difficult to book transport or accommodation.
Editor’s note: This material
has been compiled from sources the editors believe to be
reliable. This article was printed in the April 2003 and
March 2004 issues of China Insight.
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